Dnia: 11-02-2009 Dodał: admin

Dziś chciałbym opowiedzieć o tym jak napisać dobry plan oraz czy przydaje się on tylko i wyłącznie na początku działalności firmy.

Na początku zastanówmy się poco piszemy plan marketingowy. Służy on przede wszystkim do sprawnego zarządzania naszym przedsiębiorstwem. Dzięki niemu możemy poznać silne i słabe strony naszej firmy. Dzięki niemu możemy dowiedzieć się jaka strategię powinna [...]

Opublikowany w kategorii finanse, firmy, marketing, zarządzanie |

Dnia: 11-02-2009 Dodał: admin

Die Rechnungserstellung ist eine grundlegende Tätigkeit, die in jedem Unternehmen, sogar in dem kleinsten Einzelunternehmen, ausgeübt wird. Am einfachsten ist es,einen Rechnungsblock zu lösen und anhand des laufenden Musters genau eine Rechnungen zu erstellen. Wenn wir mit der Tätigkeit Probleme haben, können wir ein Rechnungsbüro beauftragen und für die Auftragsausführung müssen wir auch einen entsprechenden [...]

Opublikowany w kategorii Bez kategorii |

Dnia: 11-02-2009 Dodał: admin

There are many factors that shape the way you advertise a product. The product itself defines a given type of communication (you talk in a different way when you are discussing chips than when you’re talking about cars), the consumers also dictate some rules -your messages to teenagers and businesspersons differ. Another important factor shaping [...]

Opublikowany w kategorii Bez kategorii |

Dnia: 11-02-2009 Dodał: admin

What-s the best way to transfer an advertising message so it stands out from the crowd? How to bring the potential addressees to a stop and get them pay attention to it? And what’s most important: how to make them keep the message in mind?

Our brain is pretty ignorant

Our brains have been programmed so they [...]

Opublikowany w kategorii Bez kategorii, marketing |

Dnia: 11-02-2009 Dodał: admin

Viral marketing, whispered marketing, word-of-mouth marketing, all these names are used to denote one thing: recommending products or services to consumers by other consumers.

The concept itself isn’t new - specialist have been aware for a long time that other user’s positive opinion on the product has far more impact than some marketing campaigns. Nevertheless, in [...]

Opublikowany w kategorii Bez kategorii |

Dnia: 11-02-2009 Dodał: admin

Times are gone when consumers were loyal to a given brand and it was enough to place the logo on whatever product to trigger its sales. Competition and jam in virtually every section of the market resulted in a bigger choice for consumers today. And to win their loyalty calls for something more than a [...]

Opublikowany w kategorii image marki, marketing |

Dnia: 11-02-2009 Dodał: admin

If you want to direct your customers to a given shop send them a discount coupon for Holiday. If you want to bind them with a brand, offer them a holiday cheer chain, the way American Starbuck marketing masterminds did.
Lets compare the most spectacular case statistics. According to BIGresearch survey American consumers react best to [...]

Opublikowany w kategorii Bez kategorii |

Dnia: 11-02-2009 Dodał: admin

You can sell anything resting your actions on three basic emotions. Each of them has its advantages and disandvantages. Each one calls for a different strategy. Check out what tactics does your company employ. Find out which one of them influences your choice of goods and services most.
We found some very interesting reflections on emotions [...]

Opublikowany w kategorii marketing |

Dnia: 11-02-2009 Dodał: admin

Naming, giving name to a company, brand, product or service is getting less and less amateurish. More and more companies employ advertising agencies to prepare a catchy name that would distinguish them from the competition and stick to mind. However, experience teaches us a lesson that Customers do not know how to deal with naming& [...]

Opublikowany w kategorii marketing |